For me, Windows 10 is a step backwards for consumers. Microsoft was the one of the few software giants that cared about backward compatibility and not breaking users' workflows. Google is notorious for sunsetting products depended on by people at a whim and good luck getting updates for your Macs or iPhones without buying new hardware every few years (even if older hardware is supported, often updates make the devices run slower because they've been tuned for running on the latest hardware). But the people have spoken loudly with their wallets and Microsoft has listened. It's trendy and profitable to fuck consumers. Now they aggressively pushed Windows 10 on people and it comes with forced updates, ads, and telemetry that can't be turned off without hacking about.