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>"there is no ethical consumption under capitailism."

Imagine there was a competitor to Uber and Lyft that was owned by the drivers themselves in the form of a cooperative, so that any new drivers would have equal say in the direction the service took. Would that not be more ethical than Uber and Lyft?

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But that wouldn't be organized as a capitalist company then.

Who cares? John Lewis is a partnership of all 90,000 employees and they are probably the most successful supermarket and department store chain in Britain. They dominate high end food and homeware sales.

http://www.johnlewis.com/customer-services/information-about...

...sure it would? Cooperatives of various sorts are a time-tested method of corporate organization, and plenty of them exist as corporations and make money in capitalist systems.

How do you know it's more ethical before knowing the actual decisions made?

Depends on your definition of ethics, but it's very likely to be more democratically run and have smaller wage inequality.

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