Seriously. I landed on the page, watched the intro, and the little animated wizard created a rainbow. I actually sat there waiting for the damn wizard to deliver me an "aha" moment, but he just kept creating rainbows. Hah! I scrolled down and still don't get it. I actually like the wizard, but @#$%^... why can't landing pages actually explain to me what the @#%^&ing product is, or does.