Building a One-Person SaaS App Offers a Profound Sense of Personal Achievement
blog.nugget.one
blog.nugget.one
1) Using all the knowledges and skills I developed during 5 years as an employee to finally build my own SaaS is a very great feeling.
2) Building a one man SaaS forces you to leave your comfort zone. I've learned new languages/frameworks. I've learned about security and infrastructure (I use a dozen of AWS services, I've never touched AWS before that). I've written a CLI to deploy my front-end on S3. I've learned how to integrate a billing system. I've learned to study my market and my competitors, to make a roadmap and prioritize the tasks, to find a good domain name, to find my first beta testers. I've learned how to create a legal entity in France and get some financial helps. I've never learned as much as in the last 5 months.
3) Being able to work when, where and how you want is an amazing thing. Not having to debate during long meetings and convince all your colleagues about every business, UX, technical or design choices feels so much more productive. Having to make all the tough decisions alone teaches you a lot.
Even if my SaaS doesn't become successful, I will regret nothing, it's the best experience in my career.
Unless your previous experience was as the first engineer at a startup, your previous experience was probably preparing you to iterate on an existing product (late phases of phase 1 or phase 2), or a new product for existing customers. You had a base level of expectations. Previously, you were forced to released a polished version, but you had the resources to do it. In your new capacity, you (probably) don't have that. There's something to be said for just throwing out there a minimum version of the product, and polishing it later. You'll save weeks of wasted effort probably.
Actually the app is online since 1 month. It was necessary to integrate with AWS, test everything in prod and let people play with the product. I deploy new commits every day.
When I said "I'm polishing for the release", I was referring to:
- make a minimal website to present the product (right now I don't even have a white page but a "Could not resolve host")
- finish to integrate the payment system
- fix some bugs I don't want to have for the public release
If anybody wants real advice, I got some for free: less talk, more product. You don't need any of the services people are trying to sell you. Build a product. Add Stripe. Profit. Not exactly rocket science.
I don't think you realize just how much of a naive statement that is.
That is honestly, genuinely, terrible advice that does not take in to account that building a business means building a BUSINESS not building software.
They are two very different things.
The idea that you can "build it and they will come" has been proven to be a fallacy many many times over.
With regard to your other comments - Yes - I wrote that post with the express purpose of drawing attention to my product. That is called marketing and that is how you build a business.
The trick is to always try to give value while you do that, and from reading the general tone of the comments here I believe that aim was achieved.
Building a products is definitely the most _necessary_ part of any SaaS business, but it's just one component out of many.
This has been my biggest reality check. Building software is easy. Do you know how much of a pain in the rear it is to, for example, open a bank account for a registered company? I didn't! It's not hard as such, just not something I've done before.
The idea was to open a braintree account. The reality was I had to open a bank account for the business. To do that I had to get a passport (never been out of the country - it involved visiting passport interview office a few cities away to prove I'm me). I then had to write up a bit of a business plan so that I had numbers to give the bank.
Then braintree wanted a bunch of info to open the account, this involves bank statements to prove I have enough liquid cash to cover chargebacks and refunds. Now I had to look at what a director's loan is (UK) and how to use that so I can put enough cash in the bank to prove I can cover chargebacks.
I also registered the company far too early I believe, I had to do a tax self-assessment this month being a company director. I've never had to do that before, so that was another hurdle to figure out. I'm going to have to at some point before 2018 figure out how to do corporation tax and the likes as well as accounts. Either that or hire an accountant which is yet another interview and business plan scrutiny (first business plan I've ever written, so somewhat anxious I've done it completely wrong). Bear in mind all this doesn't even touch on advertising, marketing, landing pages, etc.
Building software is easy.
Not that I believe you (or not), but your comments would have a lot more clout if you backed them with proof.
However, the problem of how one can backup claims in an anonymous world is real.
Maybe HN needs a third party who can verify claims privately (like reddit mods do).
http://techzinglive.com - co host
http://modernteacher.com - cto
http://plugg.io - founder / sold
http://nugget.one - Where I help folks build saas apps
My name is Justin Vincent. I live in Pasadena, LA.
If anyone wants to email me they can get me on justinvincent@gmail.com
And I will be happy to go for a drink with anyone if you come on over to Pasadena.
(Drops mike, walks off stage)
You're selling startup expertise even though your SaaS -- according to your own numbers -- never made more than $37,000 in annual profit. Although I'm happy for you, I don't think that qualifies you to give people advice on how to run a SaaS business.
I'm sure you mean well and perhaps you'll become a great startup coach. Still, I have serious reservations about people who start teaching prematurely.
You're understating the effort of building an online business by a factor of thousand. Author's premise might not be widely applicable — that's debatable but don't make the mistake of assuming that you can just decide to build a product and rake $$$ in a jiffy. It takes a tremendous learning and an arduous effort to even hit few thousand dollars of stable monthly revenue.
Perhaps you're gifted at this?
In which case you should share the knowledge about what you have done.
It sure as shit wasn't "Build something. Add stripe. Watch the money roll in".
By the way, i am selling shovels over here :) http://graphqlapi.com
Somehow, people want to share their experience and genuinely help others. And often, slapping a price tag on their advice makes it more valuable than if it was given for free.
On the other hand, the whole "I teach you how to make money" smells like a big scam. I wonder how many people really became successful because of doing a course and not despite of doing one. My gut feeling is, the majority of successful solo founders simply did what you said: build a product, somehow get the word out, profit.
There is a tremendous need in the marketplace for services that teach business skills. I'll tell you why: because I've worked with enough MBAs to know that the ones worth their salt didn't need the MBA and didn't learn anything valuable from it, and the rest simply developed their interpersonal networks to improve their skills at "leading through politics" – a recipe for mediocrity, certainly not a path to riches. Definitely very little in terms of practical, actionable, best practices, entrepreneurial "business sense" is dispensed through the majority of traditional educational programs
If my memory serves right, Eager Apps, one-man company behind Postico, makes around $10K / month selling a Mac App for Postgres administration.
I think being entrepreneur is vastly more fruitful and less stressful with small stepping stones and for a start, it's a better to sell small things on side then dive into growing the $10K Month SaaS.
You don't start with 1,000 clients thankfully. You start with 0. And then 1. And so on and so forth.
I started WP Extra Care (www.wpextracare.com) because I love WordPress but my skill as a developer and designer was mediocre. So I thought "I know a lot more about security for WordPress than most people, I'll offer that up." Now I've been able to add in extra skills that have been fun and also allow more of the business to run on auto-pilot. "Can you help us setup backups to AWS instead of them running on our production server?" "Yeah, I can help with that on Monday" :spends weekend learning:
TL;DR - build and launch what you can. Listen to customers and learn how to do what they will pay for. Then try learn that. You'll come out on the other side having gained both money and knowledge.
I'll add that shipping a working SaaS (= functional & bringing at least some profit) increases your personal experience by quite a lot, making you more employable than ever (either as an employee or a consultant).
So I can definitely encourage solo developers to try out that adventure :-)
I bet it has something to do with FB/Twitter sharing function and Ad-Blocker.
People get dreams of making money from the internet, until a year or so later when they realise they are not getting anywhere. At this point they step up to the next level, of trying to build mailing lists of their former self, to try and sell them the secrets to making money online.
Huh, you learn something new all the time. I had no idea this was a thing ... http://playtherapy.org/Helping-Children/About-Play-Therapy
Nugget looks like it's off to a great start. Subbed. Good luck with it. Don't mind these guys, the corporate 10-8 breeds stress + suspicion and jealousy of anyone doing it different and gasp happy about it.
I'm sooo sorry that you had to stop listening to TechZing because of "the other guy" talking for hours and hours ;)
Our track record is terrible if you mean revenue generating saas apps. In fact in six months we currently have zero members of more than 250 that have achieved any revenue.
But, that is because all of our members are starting from pre-idea.
To get some revenue you need to build an audience that are willing to pay you for what you have made, or are about to make.
The best path to get to that place is to pick an audience to serve and then to run customer development interviews.
Then, based off of those interviews you can discover a pain point that the audience really wants to pay to get solve and then you can launch.
So, if your measure of success is, are we helping founders on a day to day basis with that process?
Then yes! We are doing tremendously well! We have quite a few founders who are running customer interviews and making some amazing headway on building a real business.
All the focus at this point is on teaching and supporting cold outreach and audience building and getting founders to a place where they have a validated low risk business to get started on.
I wasn't even going to really partake in the community, I was just going to take an idea that I really wanted to work on, tell people I was working on it and then put my head down and do it. I don't even know how it happened, but I got sucked into the community, and I've gotten further with the idea I've been working on than any other (which were, to be fair, half-hearted attempts).
Justin and Brandon have really guided me through the process; I also feel like having the community to keep me accountable during the cold outreach stage (which I wasn't a fan of) has kept me going. I've tried a cold outreach approach before, but had very little response. Just the help that Brandon gave me that got me over that hump alone is probably worth what I paid. I can now do that myself in future any time I want if I have to start all over again. To me, that's invaluable.
Justin, the guy who runs it, says they haven't had any successful businesses come out of it yet (though a handful have gone past the build, even launch, stage), but it is itself a fairly new business to be fair. So I can't really vouch for their track record, other than to say that the business he built before this took 3 years to reach ~$3k revenue and this one took 3 months to reach the same.
Now, it's $19/month (what, ~£15?) and it's got so much more. Justin's planning to build a third business completely from scratch and vlog and document the process as he goes, which I'm really looking forward to (should be starting very soon).
I've been looking for exactly that kind of material before (these new improvements came from customer feedback, so he's very clued up on what his customers want too); before I was worried about users and I was still learning to program, I was following Carl Herold's Livestream Startup (until he ended up getting arrested). There's practically nothing that gives you that level of openness (although Matt Bearman's Bugmuncher blog is really great as well).
Anyway, this ended up a lot longer than expected, but that's my… review? All in all, I think it's definitely worth it, especially with the price drop and all the new 'features', so I'm staying on for the foreseeable future. Take that as you will.
I guess the clearest way to say it is that I've been recommending it to a bunch of friends (including my best friend, who's now signed up) with enthusiasm. Honestly, at ~£15/month, there's no reason not to sign up for a month just to try it out, especially with the 30-day money back guarantee (ha, had to check that one).
So often you end up hearing things like "upset? Aimless? Start a company!" Dont do that. Building a project or something as a learning experience is great. But dont put your hopes and dreams into something like this. Dont pray itll lift you out of depression. It wont.
The best you should seek and hope for is to advance your knowledge and understanding and take pride in that accomplishment.
Edit: I mean this literally. I spent three and a half years building a brick and mortar educational business that exceeded the success of the one in this article by some margin. I left that business to learn web development skills because of the slow painful growth in a shrinking offline market.
Perhaps, this makes me an unreasonable person but I truly did get into software to escape that. I want to either give far more to the world in terms of impact or earn enough to fund someone else who can.
This 100K exit is actually quite an achievement I think.
If anyones interested in talking about the project hit me up @ earl@unfollow.io
That said, it's still not easy, and requires a fair amount of annoying work that stretches one outside of their comfort zone.
I think it would actually help everyone if you were to comment.
As a guess: you wanted to be negative because it sounds like a sales pitch ("get rich quick")? In that case, I kind of agree with you, but people seem to like the article, regardless :)
There was the mention of an unrelated mobile app guru who had made millions from mobile apps.
But that was simply to point out the irony, that even THAT guy, thoguht it was better to build a SaaS app than a mobile app.
Your current business sounds like "selling equipment to pan handlers coming to the gold rush." So is there real good to be found, outside of selling to the people looking for gold?
Does it help if I show some of my links of the things I've done?
http://techzinglive.com - Podcast Host
https://modernteacher.com - CTO
With regard to what nugget offers? Is that what you mean? I hope that is answered here:
If not please post again with a little more clarification.
Thanks for answering :)
Sorry if the gold rush analogy was cryptic. Another analogy: before the dot com bust, a lot of revenue came just from startups buying ads on each other's sites with VC money. When that dried up, turned out a lot of those start ups weren't actually viable.
So with your business catering to other SAAS businesses, made me wonder about the viability of single person SAAS businesses catering to other kinds of people.