Prosecute a CEO or 2 from tech companies for criminal negligence, and you will see companies actually investing in actual security. Put some business school graduates in a jail cell on criminal charges for their hiring and corporate practices, which would be criminal negligence if they were building bridges or doing any sort of work in any other industry.
Hiring the cheapest, least experienced engineers you can find, not even mentioning the word security on your job listing requirements for software or hardware design engineers, depriving the engineers of the time, tools, and environment they need to do competent work, putting business concerns ahead of engineering concerns when determining product development schedules, etc are things that executives should be judged in a court of law for. They are criminal acts that put not just money in jeopardy but frequently lives.