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It's called synchronicity.

"Synchronicity is a concept, first explained by psychoanalyst Carl Jung, which holds that events are 'meaningful coincidences' if they occur with no causal relationship yet seem to be meaningfully related." - https://en.wikipedia.org/wiki/Synchronicity

Once is happenstance, twice is coincidence, the third time it's enemy action. -- Ian Fleming

Baader-Meinhof phenomenon.

Fun fact about that phenomenon: no one really knows why it's called that. Someone just picked what seems to be a random name and it stuck. It has nothing to do with the real life Baader-Meinhof group.

I thought the reason for that name was that it was the original example: someone who had never heard of that group learned about it and suddenly noticed they saw it mentioned or referenced everywhere.

EDIT: Source: https://psmag.com/there-s-a-name-for-that-the-baader-meinhof...

Thanks, that was what I was thinking of. :)

It's all connected!