Apple has made a lot of really ethically questionable moves, and is being quite hypocritical in many cases. This is obvious to me, and others. So when someone on the outside brought this up, Steve Jobs responded in a way that almost seems like it's the first time he's having this debate. That's just my take on it.
Or do you really think that many at Apple had this same or similar kind of debate with Jobs, and then he's willing to publicly have it again with Tate? His arguments are just too weak and unpolished for it, and it's surprising he's responding to Tate at all if he's already deliberated it internally and settled on his position.