I'm more fascinated by the spam by Facebook accounts. These show up all the time in relatively popular comment sections, and yet apparently FB doesn't care, or the problem is trickier to automatically flag. For example, this comment [1] is clearly spam...but if you click through to the account, it seems to be a real person [1], with a normal-seemingly friend network, mundane photos of life that aren't obviously stock photography. There are a few junk comments (a bunch of "hi's", but as an outsider, this is what makes FB a lot trickier to analyze, because you don't know how much privacy that user has enabled on their own account.
[0] https://www.nytimes.com/2015/06/07/magazine/the-agency.html