If someone sold hardware that came with some guarantee that a major linux distro had 100% support of all the hardware I would definitely consider buying it. I use ThinkPads because their support is pretty good (and I like the physical device) but there is always some trade off when it comes to hardware and the drivers.
Probably not (many), but I'd wager a thing like this is largely aimed at current non-Linux users anyway.
Alternately, Linux by default could be seen as a sign that hardware is reasonably well supported, so rolling one's own may be less effort than otherwise.
The KDE announcement does promise that hardware issues for this device are sorted out before pushing out updates.