While interesting, I can't see how there is a difference between this and cartoons.
A lot of them are blatantly, and bizzarely, sexualized.
https://www.youtube.com/watch?v=5F4WrhzX-ZU
It isn't so much the obvious product placement and toy-pushing that's disturbing to me, it's the actual content. There isn't really much YouTube can do about it, it's more so the responsibility of the parents to limit their kids free-reign internet consumption.
So nothing is totally new here, except that the average youtuber seems to have no ethicical qualms about pushing any product, while networks did, and still do, qualify their advertisers.