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Bonus for users without Flash installed: the ad doesn't work.

So basically all Adobe is doing is irritating people who are already users of Flash and giving them a reason to disable it.

No, it's advertising the issue to the people who might care about devices not having flash - ie, the people who actually use it

"Imagine you would not see this ad! That's right, the iPad does not shows content like this."

I am flash-free for a year now and don't regret it the slightest.

Ah, so my ClickToFlash has deprived me of these important salvos. Bless it!