But when a reporter on CNN says "Why did the Donald Trump tell the Press Secretary to come out and tell falsehoods?" that diminishes what actually happened. The PS lied on national television. Call him out on it. Use the word "lied" or "liar" and stop dressing it up by using terms like "telling falsehoods."
When a liar is said to be "telling falsehoods" it's only one small step for them to reply with "alternative facts."