It's the aims of the control, and the utter brazenness with which the new administration attempts to manipulate facts and reality in general that are different.
There's never been an administration (well, maybe in the 19th century; but I mean, not since the dawn of modern journalistic reporting) that blatantly and transparently lied about such publicly known and immediately fact-checkable things as crowd sizes on inaugural day.
I don't see what's Orwellian about it.
This morning the press secretary asked you -- yes, you -- to not see anything wrong with the fact that President still believes that "millions of people voted illegally" in the last election. And that he has "studies and evidence" on which he bases that belief.
You don't see anything Orwellian about that?