This event looks like it's geared towards programmers, but aren't at least a few of these companies looking for non-programming positions? Wouldn't the information shared at this event be just as relevant to business-minded folks interested in working at a startup?

I personally have been trying to teach myself programming for the past year and getting to work for a startup in some sort of business development role alongside of top-notch programmers seems very appealing to me because I could provide value while supplementing my learning experience. I understand the need to narrow the scope of this event so that it's easier to manage applicants, but is there any opportunity for non-programmers?