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Apparently there's a logo that has to be run before & after the show - but only if the show is made in the UK - https://www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-c...

FWIW, I watched House of Cards in the the US and did not see any disclaimers about product placement.

Belgium is one of those countries. We have a little PP logo displayed at the start of shows that contain product placement.

Ah, so that's what that means!