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Comment by c3534l | Hacker News Reader

I think the Galaxy Note 7 is going to become a classic business case study. They did everything right following the crisis and in the follow-up investigation. I wonder how will it will actually pan out for them, though.

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Really? They were late in doing a recall, the government had to do one first. Then they finally did, but not in every country (they still haven't done one in many countries). Then they re-released the phone that was still exploding.

How anyone can say they did everything right is insane.

>They were late in doing a recall, the government had to do one first.

Where?

1. Which government did this Recall? In the US all Recalls were Voluntary as defined under US CPSC Rules

2. None of the phones "Exploded" they caught fire, big difference

3. What exactly do you believe they should have have done differently

Classic business case study, yes. Perhaps in direct contrast to doing everything right, unlike Intel's FDIV recall and J&J's original Tylenol recall.

I'll bet that if you do word associations with "Samsung phone" a lot of people will say "fire," "exploding" or something similar. Now if you were trying to create that association it would be great marketing, but I'm guessing Samsung's marketing department was going for a different association.

I predict the next phone from them will be: Samsung Galaxy Fyre. If not, a terrible missed opportunity in branding.

> They did everything right following the crisis

Like asking for the removal from Youtube of the GTA video showing a Note 7 used as a bomb?

They did everything right only AFTER ignoring the problem first, then doing a wonky first recall and only in the end recalling the devices completely. So while in the end they did the right thing, the way they've handled the whole situation was suboptimal to be generous.

> They did everything right following the crisis

They were radio silent for MONTHS longer than they should have been. No "we're sorry", no "we're looking into it and will update you soon", nothing, for MONTHS.

Considering the amount of support they get from the Korean government, I think it's a safe bet that the company will be able to move past this.

everything right to the point of FAA having to ban the device specifically...? i'm not sure this 'everything right' territory.

You suggest using armed gangs breaking in houses to forcibly confiscate the devices? People were not returning the device. There are still about 90000 Note 7s in use.

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