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Turns out it's notifications about their run on ProductHunt, etc. I just got one an hour after closing the tab.

Easiest way for me to never visit a site again.

In general I would agree, but we thought this could be a nice way to reach out and thank the people who supported us today :)

Imagine you walk into a shop and the first thing that happens is the owner jumps in your face and asks you: "Hi would it be okay if we call you?"

Everyone is trying to push their notifications on you these days...

It's not appropriate use of notification mechanism. It serves your need, not user need, and it does not increase revenue or NPS.

That's true, we launched on ProductHunt today and wanted to thank all the people who supported us this way :)