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Comment by muninn_ | Hacker News Reader

This is the biggest turn off for me for the service. I use it, because I like it, but I really don't like the name.

I've been using DuckDuckGo for the past year and love it. But this also gets me. I've been trying to evangelize with my colleagues and friends and the whole duck thing makes it hard for them to take seriously. One friend said the logo reminded them of Aflac.

And then all of a sudden we're talking about a duck instead of why private search is important.

If you use it, and like it, why does the name matter anymore? Is it an embarrassment thing?

Google is basically a verb at this point. It's hard to tell people to DuckDuckGo it.

GoDuck might be interesting. "GoDuck it."

You could return to the neutral non-branded term of 'search' it.

I believe the idea is to be more of a guerrilla evangelist for DDG, but the brand name makes that hard.

Even better: You can work an making "google" a generic term for searching – "I'm googling it on DuckDuckGo" – which increases awareness of other search engines and decreases the association of the common activity "googling" with the company "Google".

Nah just bugs me. Like you wouldn't drive a DuckDuckGo mobile right?

It's just too much to type.

I think it's been several years since I've actually visited duckduckgo.com. Modern browsers make it really easy to set DDG to your default search engine.

Yeah but I often use other computers. I often thought about having a shorter name under elinks for instance.

People often want to try it for a while before to set it as default. Same happened to me when I changed my default browser. All being said I think a rebranding would make it more competitive.

There's always https://ddg.co or https://ddg.gg

ddg.com

Have you tried ddg.gg ?

oh! nifty shortcut, thanks =)

thx

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