I can imagine that anyone using cheap VPS hosting at multiple locations for better reliability/accessibility/latency could have use for cross-datacenter replication.
https://docs.google.com/document/d/1cTqKt1_EBanGoVmYyahdLyDD...
What is a problem, is moving features from free to paid (really disappointed by that).
It doesn't have optimized joins yet, but it does do them.
PayPal has a ton of Aerospike in production now, and they're very happy about it.
Thus I can claim we are simply better, and we are doing fundamental systems engineering to make it so. If you're a C and systems engineer who wants to solve real high performance problems and is sick of "just make it scale don't make it efficient", our offices are in Mt View and we're always hiring, drop me a line...