Without severe punishment for doing this, there's little reason to not do it. You and your team can just do a cost-benefit analysis and see if it's worth lying. Why not have a super severe punishment to discourage this type of behavior forever? Say 10% of all revenue since this was in place? This is just another practice that supports big-business. Large firms can easily absorb these kind of minimal fines. To pay they'll layoff the people who had nothing to do with this. Leadership isn't going to be affected by this.
All companies with revenue in the billions should be fined in the billions at minimum. As a society, are we going to allow companies to lie and deceive in the name of "disruption"? We already know how that went once during 2008 (of course it's not the same thing here).
EDIT:
I realize that I used the word 'fine', when really this is a settlement. They're not the same, but I hope the point I'm making still gets across.