Google has tried repeatedly to challenge Yelp. Every attempt fails, but they insist on hurting Yelp and businesses like it that have provided value over many years. This goes back to Larry asking his teams to answer the users' query on the Google landing page. He wants the entire users' session to be in Google products. These companies are as much at fault for relying on Google so heavily. Google is as much as fault for taking on companies with established products and histories. Google should look to new markets instead of cannibalizing its search business for short term gain.