My thoughts exactly

'whoops we're getting bad publicity, how do we deal with this bad publicity yet still cream all these profits by compromising our userbase's privacy, we need some innovative marketing strategies here people'

how likely is the following scenario? :

'well, actually, we have been kind of assholes on the whole privacy issue. Let's respect people a little more. Sure, we might not cream as much profit from it, but the world might actually be a better place as a result'