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Seems really similar to what Telegram has been trying to do for a while now. First with basic bots, then bots using custom keyboards and stickers, then with inline bots, and now with the game API (which basically allows you to package arbitrary HTML/JS/CSS into a bot message).

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You are saying that the guy who cloned Facebook for Russian market (vk.com) is now building WeChat for Russia?

Not really related, but I greatly prefer VK's design and features over Facebook. Wish it was more popular outside of Eastern Europe.

It's not oriented on the Russian market at all. Many of us (I'm Russian too) complains about Telegram not having Russian language by default. (but I don't really care about it that much because I know English very well). More over, Pavel Durov said that he won't do any business in Russia because if you don't want to cooperate with their government, you may lost your business. He lost his vk.com because of that.

Telegram has much lower numbers though

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