I see this a lot when I'm trying to help people who "should" know what they're doing. I focus on trying to identify what they're not noticing, and then bringing it to their attention. It makes for great light-touch teaching and lets me, in retrospec, provide better introductions/instructions/documentation/whatever by adding in whatever stimuli they overlooked.
OT: the article has a terrible introduction. almost entirely unrelated to the article, and non-sequitorial. It's like they did a keyword search for quotes with "attention":
The Wizard of Oz told Dorothy to “pay no attention to that man behind the curtain” in an effort to distract her, but a new Princeton University study sheds light on how people learn and make decisions in real-world situations.