Source?
Yes, Smoking traditional tobacco is going out of fashion pretty much around the world. It's been replaced by the increasing popular E-Cigarrettes / "Vaping", which is also Tobacco and poses the same health risks as traditional tobacco.
Especially very prevalent among-st Teenagers and young people. Heavily marketed by Big Tobacco as "Safe".
Sources:
1) CDC: Tobacco Use Among Middle and High School Students — United States, 2011–2015: https://www.cdc.gov/mmwr/volumes/65/wr/mm6514a1.htm?s_cid=mm...
1) England: Smoking rate continues to decrease while vaping gains in popularity http://www.vapingpost.com/2016/09/22/england-smoking-rate-co...
2) The good news is that cigarettes are out these days. The bad news is that tobacco is still in. http://www.teenvogue.com/story/vaping-tobacco-popularity