Huh, interesting. I once responded to speculation that Google would buy Twitter by saying [1] they'd be better off neutering Twitter's ad network and data mining ambitions that were largely buoyed by Fabric and Crashlytics, and now I figure this will largely accomplish that. It also disproves my point that Twitter can sustainedly pivot into this space [2] by leaning on Fabric, Digits, and Magic Pony, and answers my more recent musing about how Fabric will fare with Twitter's recent downsizing [3].

[1] https://news.ycombinator.com/item?id=11913828#11914620 [2] https://news.ycombinator.com/item?id=11937756#11942293 [3] https://news.ycombinator.com/item?id=12784274#12784473