> One big question in the minds of many customers might be political stability. Tunisia had a revolution in 2011, correct?
Correct, but the transition was from an autocracy to a fledgling democracy; the opposite would be more concerning. Security and infrastructure are both improving. Foreign investments are on the rise.
This is the absolute best time to be setting up a foreign business in Tunisia, since the government will basically pay you money to do so. Oh, and skilled labor is extremely cheap and the currency is at a low right now. The only issue is that English is a 3rd language - French is more common - but Tunisians are starting to adopt English more as it opens more doors, especially on the internet.
> Switzerland, in contrast, hasn't been invaded for 500 years IIRC, despite being literally in the middle of two world wars.
Great, but the labor costs and bureaucratic overhead alone would be prohibitively high - 500 years of stability doesn't come for free! Another issue for such a business specifically is that Switzerland is landlocked. Tunisia's access to the sea is excellent, and it has a number of ports spread from north to south (the beaches are amazing btw!). Tunisia is also very close to Europe, and is the northernmost country in Africa.
The advantage Tunisia has over its North African neighbors (Morocco, Algeria, and Libya) is that sea access is better, and getting to the desert is easier as Tunisia is smaller in size.