Signed up. Appears to be very new. It seems the legibility is key, where discussions are meant to be longer form and searchable rather than promote easy of reply. Perhaps a conscious effort to make one think a bit harder about how one writes?
We believe the tools you use to communicate influence the way you communicate, and a respect for language and the attention you pay to a conversation will lead to better conversations.
Yes, this. That looks like one of their goals, and I would say it's a welcome addition. The world has enough platforms for short, terse meme wars already.