I feel the same way; however, I like to do races and different events. I don't do it to win, although when I get lucky it's fun, I do it mainly to run in different places and to run with others. I really enjoy travelling to just run in a new location. I also like to stretch myself and go further so events give me a timeline to do that. I've even done a few triathlons too now. My next goal is the full marathon, only did a half so far.
So I would recommend trying longer distances and doing some events. It's really enjoyable.