> I've recently had conversations with companies working on solving two big problems in large media buying agencies - bot-based fraud, and auditability of programmatic trading. These problems are being solved using the bitcoin blockchain.
How is the bitcoin blockchain solving these problems? Please offer some kind of details or explanation. I could be wrong, but I'm betting that you're going to offer an example of how the blockchain could, in theory, maybe solve some of these problems but there are practical barriers to implementation and no real solution to be seen. That is exactly what creates a negative response towards blockchains, big talk and nothing to show for it. Cryptocurrency is literally the only thing that blockchains have been demonstrated to be useful for yet we're constantly bombarded with claims that blockchains are going to solve countless problems and it never pans out.