Cassandra By Example
rackspacecloud.com
rackspacecloud.com
Why would you need to (or want to) store these separately? A table indicating User X is following User Y would give you enough to fullfill queries for both followers and followees.
But in Cassandra there is no support for secondary indexes, so the follower/following data needs to be in separate column families. Then, they each have an index and can be looked up efficiently. (At least as far as I understand things in the NoSQL world)
see Cassandra Complex: http://en.wikipedia.org/wiki/Cassandra_(metaphor)