+1 on the shock site.

And I suggest getting some brains on it and making intelligent reporting of data. Dig up other email addresses, get all places where they lived, jobs they had, car they have color, kid's names, spouse, etc etc etc. And all with a caption "this is just what a few of us hackers came up with without any funding and a few months, imagine what facebook or large companies spending billions on this could figure out!"

Afterwards we take the shock site and sell the mined information for money, because we can, because were building it (duh).

Oh and for added shock, add things like where they have been, where they eat, their preferred foods, where they usually go from what time to what time, when their apartment is usually unattended, etc.