As a non-startup guy, so not your core demographic:
I have barely an idea what "growth hacking analytics for SaaS" means, same for concepts like "churn". I know your core audience does, though, so that's not necessarily a bad choice of words. The product tour seems to me clearer, for some reason. If I had to convince my boss, I would send that page.
I have no idea how this product differs from others on the market. I mean, it's pretty clear what your product does, but it doesn't strike me as unique - based on the website, I'm confident I can find someone else to offer me the same functionality. Maybe someone here will say "Oh, but they do X, that's super hard!", and I'll concede the point.
The first question that pops to me is "how much would this cost?", so I checked the menu and voila! There it was. That was a positive experience.