...and 20 to 10 is 50%. I chose the smaller % as it's still substantial.
For your widget company, it does matter! ;-) What widgets you make, your price, your price relative to competition, market share protection, pricing power, where you build your factory, PP&E decisions, and more all depend on your tax rates. I promise, and want to compete against firms that overlook these parameters.
For GM, you're overlooking other (mis)management decisions that will show up in the share price.
Right now, MSFT is facing just such an issue re: re-patriating money from overseas. If there were a one time foreign tax holiday as floated by Obama, MSFT would choose very different decisions than the status quo in terms of buy backs and R&D spend. In terms of operations changing, I guarantee they'd re-think their debt and their product mix within their 3 reporting segments. Some products wouldn't be profitable enough to sell if the profit margin shifted 2-3%.