Ask HN: Do You Use a Web App to Manage Paid Search?

3 pointsjack78901 comment

My startup wants to get more serious about SEM. Do most folks here who spend money on paid search use a management tool (like Clickable, SpeedPPC, Kenshoo, ClickEquations, etc.) or "do it by hand"? If you use a tool, what do you use?

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The rule of thumb with tools usde in internet marketing is do not start using a tool until you know and have done everything the tool does by hand first. That way you fully understand what you're doing and don't work only with the abstraction level.

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