Is that a joke?
I'd love to be able to sell iOS software directly to users. Even if there were no viable channels outside of the App Store having the choice would make me rest a lot easier.
But to state that "Apple's monopoly" has driven the price of software up is to be laughably out of touch with reality. Maybe this has to be argued from the point of view of the consumer and they thought "monopoly driving prices down" wouldn't be a very good case?