I'm starting to see quite a few brands co-opting the President-elect's signature slogan like they have here. This baffles me. On the one hand, yes, it's a slogan that pretty much every (at least) American knows and is familiar with. On the other hand, there's some very significant portion of the population that is very viscerally offended (at the least) by the President-elect. So to jump on that wagon, you risk very strongly offending and alienating a large portion of the population along a line that has nothing to do with whether or not they'd be you consumer...but with which way their political beliefs fall.

My comment isn't meant to be a judgement call on whether or not doing this is normalizing something distasteful...it's simply meant to point out that OWC like many other brands may be shooting themselves in the foot over a lazy and reactionary marketing gimmick.