Jeff Bezos is a master. The game he's playing is "talk, talk, fight, fight". On the one hand, his public utterances and announcements signal a detente viz-a-vis Trump. On the other hand, he continues to direct WaPo's attacks against Trump.
Those saying this is not politics fail to realize that companies that reach a certain threshold size have no choice but to play politics. If they don't, avaricious politicians will take the politics to them. This is the lesson Google learned from Microsoft, and Bezos didn't fail to learn it.