Square mobile payment system goes live on iPhone, iPad, and Android this week
engadget.com
engadget.com
You have to do the same thing when signing up for a regular credit card gateway too.
In fact, the defining characteristic of Square seems to be how LITTLE you need to do to get a merchant account. You have almost certainly never tried with conventional systems if you think this is bad.
PayPal probably already has an App too, so all they need is to give you is a reader.
In both cases, fighting fraud makes or breaks the service.
PayPal was revolutionary. The only thing I see here from Square that's even kind of new is the reader component, and that is hardly novel.
[EDIT] Combined with some custom software, that device could be the easiest way to copy someone's CC information. A waiter could swipe the card on his iPhone, before running it on the restaurant's POS machine.
If you don't trust me, trust Gruber. http://daringfireball.net/linked/2010/02/11/square
Square can't compete directly with those companies which have established brands and a long history in the payment industry. They might be able to target the folks who only occasionally need to process credit cards - say at a farmer's market, food cart, or when selling something on Craiglist.
But are there really enough people doing that are:
- Too small to get a full merchant account
- Not willing or able to use PayPal
- And wanting to take credit cards instead of cash/checks and eat the fees?Its also a great use for people who do on-site IT work they can charge on the spot. Just swipe the customers card and you're done.
Of course, the US is a big enough market to support a product like this, but it still seems odd to launch something that ignores the current standard in hundreds of other countries, EMV. Not to mention the increasingly popular contactless payment systems.
And to that end, Square's screenshot has a line where the customer signs their name.
This can be a big inconvenience for travellers from the US to the UK (having worked in a theatre box office at the Edinburgh festival, I can testify to this). If Square takes off in a big way in the US - I imagine it will - it'll be similarly inconvenient to visitors from the UK, Europe and elsewhere.