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My biggest concern about data science is that a lot of people who lack basic skills at doing science are racing into the field. My other concern is that this happened because an article said that there would be a huge demand for data scientists in the future, a matter I am also skeptical of. Repeat after me: Correlation is not causation.

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Actually I find that commoditization of computing power and dirt cheap storage combined with the rise of digital as an advertising and sales medium are primarily responsible for the rise in demand. Some of the demand comes from beyond the tech sector in companies like mine which are in the traditional consumer goods busines.

There's a lot of depth of analytics required when you're spending a billion dollar marketing budget that goes well beyond correlation causation basics.

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