It allows peoples' inherent belief in American virtue to doublethink themselves into believing that the NSA doesn't collect this high-res data in bulk from Facebook and Google and Amazon and Apple and the mobile carriers—when we have clear documents showing that they do.
LOVEINT is real. The large social networks and communications providers are an official arm of the surveillance state, with all of the unfettered access to high resolution data that entails.
Your doctor or hospital hosts data in AWS? Pretty sure HIPAA doesn't count in this case when they're just sucking up all of the traffic in bulk.
Your social media and financial data are already being aggregated and sold—we know this, too.