Aptimize says it's software can increase loading times by 200%-400%

Perhaps you mean increase loading speeds? And perhaps you mean its rather than it's.

Yes and yes, caught the article on my way out the door and posted it quickly. I wish I could edit..*sigh

It's sad that the article also uses the phrase "increase loading times by 200%-400%" - who in their right mind would want to do that?

I read stuff like that, and hope that the so-called "reporter" gets immediate re-training to become a dishwasher.

I think I saw the guy behind this on Mixery awhile back. Curious what the HN crowd thinks of this product...