My view is that sample code such as this should be as idiomatic as possible and that means providing a sample demonstrating a typical real use case. So seeing "unwrap" in this context doesn't sit well with me.
In fairness, this isn't specific to Rust. I find sample code like this in many projects regardless of language. However Rust is billing itself as a safe systems programming alternative to C and C++. It would help its marketing efforts, in my opinion, by having more robust samples than the competition. And let's be honest: given the competition is C and C++, that's a low, low bar--and this comes from a guy who's about as big a fanboy of those two languages as possible.
Edit for more disclaimer: documenting Rust code is a real pleasure. The team has done a stellar job at making documentation an easy thing to do while writing the code. It's already better in most cases than many other projects I can think of.