That's a real shame. There are certainly things they could do to prevent images looking quite so similar to UI elements.
The best approach I can come up with after five seconds thought is disabling links on non-text elements.
And then they go make an anchor that is whitespace over top of a background image... so we'd also need to disable links on large expanses of empty whitespace in text when its embedded in a mail.
I should think that can likely be worked around too, however. Got any more ideas?
Conceptually I like the idea of an ultra security mode for certain use cases, but ultimately it ends up making the whole web look like a bunch of plain text emails -- no JS, probably no images (unless the are somehow sandboxed and displayed from a safe local store), links are fully visible, etc.
These attacks are a numbers game. There's a low cost to sending the emails and a much larger payoff.
Education helps, but it's still possible to catch people off guard, tired, new users etc.
Anything that can be done to flag these emails as spam, or increase the cost to the attacker helps.
Since they rely on attachments and subject lines that are drawn from an individual user's gmail account, they have to propagate through a network, and they can't be just mass-emailed. Anything that can get the ratio of people falling for this lower than 1/<avg addressbook size> will completely eliminate the issue.
If it matches, flag it with the usual warnings.
It feels like there's at least the potential to explore options.
Pragmatically I think Browsers disabling the rendering of data:text/html is a better approach. The breakage is minimal and it would catch more phishing attacks than just ones that originated from emails with images embedded.
More seriously, the expectation that emails will consist only of plain text is simply untenable. From a security standpoint this is obviously not ideal, but security and usability are opposed, and if your security scheme does not allow users to send documents with some form of markup, it will not be widely used.