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Google is a legal monopoly, by most definitions. http://www.businessinsider.com/peter-thiel-google-monopoly-2...

>Google owns less than 3% of the global advertising market

whats their internet advertising share? Leading in search isnt the same as leading in internet advertising

Nope. There really isn't, or if there is, it's niche dependent. To diversify away from Google, I've tried other ad providers and struggled to make 20% as much...

agreed. most of the time it's google or bust.

Header bidding will begin to cut into Google when it becomes more widespread.

https://adexchanger.com/the-sell-sider/the-strategic-implica...

And then Google will start to treat publishers better.

Google and Facebook basically split the market between them. Almost all growth goes their way. And Facebook doesn't have an on-page network. https://twitter.com/jason_kint/status/793562463119745024/pho...