Apple's first iPhone ad – Hello (2007) [video]

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29 points·artsandsci··7 comments

Pure genius.

Just watching the ad make me want to by the phone.

Really? To be honest, it made me want to close the browser tab. Annoying, too much repetition; I got the point after hearing "hello?" two or three times. Also, I hate it when part of our cultural heritage is shamelessly used in ads.

Well, a lot of that cultural heritage was shameful hollywood crap in the first place.

> I hate it when part of our cultural heritage is shamelessly used in ads.

I feel ads nowadays are worse than "cultural heritage is ... used in ads". They don't even have much cultural heritage at all.

This ad shows a genuine culture mark of answering a phone, and link it with the genuine leap-forward of that experience. That is ingeniously done and leave a wonderful impression.

Actually, I am not an American. I made my first phone call at age 12 or so. But it's easy to feel the genuine anticipation feeling in answering a phone. The moment to connect with someone possibly in a 1000 miles away. It no longer feels that exciting nowadays, sadly.

This ad reminds me the kiss scene here: https://www.youtube.com/watch?v=PjtJkBUVFVY