1st Point
Yeah I read the blog post, he stated a position in support of it and articulated his reasons.
2nd Point
What does if a presidential candidate is bald or not have to do with his/her capacity to run the country?
What does Whole Food's CEO"s John Mackey position on health care have to do with buying groceries?
Your question implies a lack of understanding of the motivations and impulses that drive consumers to take actions such as voting and purchasing products.
My questioning of the value of putting and linking such rhetoric with a product or company represents an understanding of impact of the overall messaging around a product/brand that can very far removed from the core value/solution a product/brand/person is delivering.