> Next, Afiniti wants to take its technology from the call center to the retail world. It is working on facial-recognition software to identify customers when they walk into a store so the system can send the best agent over to talk with them.

That's super creepy. I'm kinda glad I habitually wave away store workers who proactively approach me. The only response I can think of to stuff subtle manipulation like this is increased skepticism of these kinds of day to day interactions, which is pretty sad.

I wonder if some kind of anti-discrimination/racial profiling case could be made against such systems, to get them banned or at least curtailed?