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What level of compensation would it take to make such a statement OK? I'm sure plenty of execs turned it down because of the risk of failure and the inevitable microscope and personal attacks associated with being the CEO of one of the most recognizable but failing companies in the world.

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The previous CEO was so sunk by the credentials he couldn't met.

I don't know if you share my vision, but for me in that moment it felt like the house was on fire, the firetruck was on fire and the fire was on fire.

I don't know if a better job could be made, but at least some public face was saved, and the shareholders bought it until the last day.

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