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17 May 2010 is when the new issue of New Yorker will be published. This future-dating happens frequently on the websites of dead-tree organs, when said organs are considerate enough to provide their content online before the tree-slaughter has even begun.

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No it's not. I'm not exactly sure why, but issues are dated a week ahead. Visit your local bookstore/magazine stand if you don't believe me.

Happens on monthly magazines too, they are dated the following month. I guess its a way to extend the sell-by date. Readers only want the latest issue. This is a way to give the appearance of.

Exactly. I used to write for monthly magazines, and it was a mess. Especially around Christmas, where they'd skip an edition, so sometimes what came out in late November was called the January-February edition... Ming-boggling.

I did some work for a monthly publication about Amsterdam for pocket money, we had two September issues in one year, it nearly killed the company.

Why did they skip an edition around Christmas? Vacations?

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